In Demand took advantage of the fact that it needed to add more data elements to the data structures it was using in Microsoft Corp.'s SQL Server, and the company adopted SAS software as it updated.

'We do an analysis by region, by titles, for example, to evaluate the effectiveness of marketing campaigns and understand trends - what works and what doesn't.' 'We have a huge amount of data about pay-per-view and video-on-demand transactions,' said Peter Schamel, senior vice president and CIO at In Demand Networks, a New York-based provider of programming for the cable industry. With the threat of digital piracy looming an expanding array of cable, Internet and broadband entertainment competitors vying for consumer attention and a downsized economy curbing investments, media industry executives need all the help they can get attracting and retaining customers. But after its media-sector products experienced 68% growth last year, the Cary, N.C.-based company decided to put together a dedicated media team.

We've always focused on the media industry but have not up until now had a formal practice,' Minelli said. 'SAS has been working with the media industry since 1981. 'We took an existing, proven SAS product and bundled it with human experience and intellectual capital to create what we're calling a 'knowledge solution,'' Minelli said.Ĭustomer Profitability follows on the heels of Circulation Forecast and Measurement, released last quarter, and a series of other programs released over the past year, including Advertising Performance Management Intellivisor for Media Demand Intelligence for Film and Music and Marketing Automation for Fan Loyalty, Cable and Publishing. We have been analyzing Minelli revenues, which have grown to $5.0 million in 2021, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Minelli intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.The SAS unit is now putting the finishing touches on Customer Profitability for Cable and Publishing, which is scheduled for release late this year or early next year, according to Michael Minelli, manager of the SAS media unit. Our database provides customer insight and contextual information on which enterprise applications and software systems Minelli is running and its propensity to invest more and deepen its relationship with Tealium, Amazon Web Services (AWS), Data Foundry or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

Each quarter our research team identifies on-prem and cloud applications that are being used by the 46 Minelli employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.ĭuring our research, we have identified that Minelli has purchased the following applications: Tealium IQ Tag Management for Tag Management in 2022, Amazon EC2 for Application Hosting and Computing Services in 2022, Data Foundry Cloud for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders. Discover the latest software purchases and digital transformation initiatives being undertaken by Minelli and its business and technology executives.

Minelli management